Am I realizing my potential or am I selling myself short?

Hi, I’m Cory Chadwick, founder of The Personal Greatness Project where I empower teens, young adults, teams and organizations thrive in a quickly changing world and realize their potential as their greatest, authentic selves.

I believe there’s something great inside each one of us, and I want to make sure it comes out.

We never learned the things we needed to learn to take our next, great steps. Instead we’re shown how to fit in and how to do things the same way they’ve always been done. It’s a recipe for mediocrity – for never finding out what you’re capable of… I’m not alright with that and my guess is you’re not either.

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Maybe you’re already doing well – maybe even very well. You know you could stay the course and you’ll be just fine. But you also know you’d be selling yourself short, and that you wouldn’t be reaching your potential.

If you’re anything like me, that thought of wondering what could have been – of having those kinds of regrets and what-ifs – will never sit right with you.

Whether it’s your team, your organization, or you yourself, you know there’s another level you haven’t reached yet. And you’re ready to get over that hump, you just haven’t found the answers you’re looking for.

It’s time to change that. It’s time to raise the bar on who we are.

The faster you can turn your attention to answers – not the ones you’re used to hearing but the ones that create inspiring and sustainable results – the faster ‘stuck’ turns into success. Tough decisions become easy ones. Potential becomes reality, and that next level is yours for the taking.

My Story


TORONTO, CANADA (available anywhere online).
BECAUSE I can help you find the answers you’re looking for.
BECAUSE I love bringing out the best in people.
BECAUSE selling yourself short is an awful crime.
BECAUSE you’ve got another level, and it’s time you reached it.




As far back as I can remember, I was searching for something. I had dreams of doing something special with my life, even though at the time, I had no idea what that meant or how I would do it. Life wasn’t always easy. I’ve had my successes but I’ve also had my share (maybe more than my share) of rough patches along the way.

A few stand out: growing up, my parents were on again, off again. When I was sixteen, I contracted a rare brain virus that sidelined me for chunk of my teenage years. And most sadly, when I was twenty one, my mother took her own life – the single hardest thing I’ve ever been through.

Life can be tough, and I understood that sometimes things are out of our control, but what we do about it – what comes next – is entirely up to us.

Shortly after I lost my mom I thought, if this is as bad as life can get, then what’s the best it can get?

From that day on, I made it my mission to live the happiest, most fulfilled, powerful, and purposeful life I was capable of.

I still didn’t quite know how I would do it, but I did know it wasn’t going to be handed to me – I couldn’t just cross my fingers and hope things worked out. If I really wanted it, I’d have to take the reins and make it happen for myself.


I’ve always been fascinated by how we make decisions. I’d see people struggle and I’d try to figure out why. I started paying attention to a common theme – people going after what they thought they wanted because it’s what they thought would make them happy.

They’d try their best and do what they were ‘supposed’ to do, but they weren’t getting the results they wanted, and couldn’t understand why. And for a while, neither could I.

It eventually became clear to me that we learn the same lessons from the same teachers, and we do things the same way we’ve always done them.

And we make the same decisions with the same information, so it should come as no surprise that we keep getting the same results we’ve always gotten.

If I wanted things to be different, I needed to find different answers. And more importantly, I needed to ask different questions.

I’d have to learn what it takes to be really, truly happy and successful. I needed to understand why some people struggled to get by and others thrived. I needed to figure out what made some people good and some people great.


I was feeling stuck in my career. I thought what I was doing would be a good way to bridge the gap between university and figuring out what I wanted to do with my life, but now it felt like I was going through the motions instead of living to my potential.

I asked myself three important questions:

1) What do I know?

2) What do I like?

3) What am I good at?

Once I had my answers, it was time to bet on myself and do something bold. I found an under-performing business I thought I could turn around (borrowed way more money than I had any business borrowing!) and made my move.

Good thing I did too because I increased sales over 60% in my first year alone!

Business was booming and I was having fun but for some reason, something always felt ‘off’. Something was missing. After four extremely successful years, I was realizing my heart just wasn’t in it – and the more I paid attention, the more I realized it never really was.

I sold my business. It was a hard thing to do because I was checking all the boxes I thought I was supposed to check – people thought I was crazy! But I’d learned life, for me, wasn’t just about money or business success anymore. Staying there would hold me back from doing something special, even though at the time, I was still trying to find what that ‘something’ was.

I had an itch. And I needed to find a way to scratch it.


I was in my thirties and semi-retired. I traveled, learned how to golf (and became a single-digit handicap!), and did some consulting, helping others plan and/or grow their businesses.

I’d learned a lot over the years about what it takes to live the kind of life I want. I understood that the ability to make great, principled decisions with the right information, was key to it all – and unfortunately, the right information is something a lot of us don’t have. Fortunately though, I discovered a way to turn decision making into a beautiful science, and was able to teach it to others with relative ease.

I also knew that I’d always be selling myself short if I didn’t find a way to tap into my potential and live with purpose.

I had done a lot of work on myself, but I needed to dig deeper and find out what really made me tick.

There was something I hadn’t figured out yet. Something wasn’t clicking, and I needed to know what it was.

Throughout it all I noticed more and more people were seeking me out, asking me questions, and enlisting my help.

I considered it an honour to be able to use my life experience and decision making to help them tap into their strengths and navigate their own paths. I loved mapping out their potential with them, showing the benefits of change, supporting them past their fear of failure, building their confidence, and pushing them to new heights.

I got used to seeing them follow through on my guidance and suggestions and reap the rewards. I’d see wider smiles because I’d helped others feel great about themselves, or reach a personal best.

And in this whirlwind of enjoyment and service to others, the puzzle pieces were coming together. I always had a very high standard when it came to relationships and love – I knew I wouldn’t be happy if I settled for anything less than everything I wanted. And after years holding out, I discovered the love of my life, my amazing wife, Erica.

Then one magical day – with the help of my coach – it hit me:  sure, I liked the business world and making money just fine, but it was never really about that.

What I really loved were the people! I loved building them up and bringing out their best. I loved creating teams and leaders. I loved helping them reach new levels of success and happiness, and giving them the tools and skills to thrive!

When my son was born, more than ever before, I realized that the same-old way of doing things isn’t the answer. I know what kind of world I want him to grow up in, and I couldn’t cross my fingers and hoped everything worked out.

Once that clicked, I began living a more powerful and purposeful life than I ever had before. I already knew the importance of being truly happy, but now I had found my ‘something’.

It soon became clear to me, what was really lacking was strong, unapologetic mentorship and leadership for people who dared to be great in their lives.

The people I met knew they were capable of more. They wanted to reach their next level but they didn’t know how.

They were searching for someone who would help them get there. A guide to show them the way.

That’s where I come in. And I love what I do.

That’s why I founded The Personal Greatness Project – to give them the leg up on life we all wish we had. To empower them to thrive in a quickly-changing world and realize their potential as the greatest, authentic selves.

My story will never end. I’m a proud dad, husband, brother, son, friend, mentor, teacher, speaker, student of the world, and lover of life. And it just keeps getting better.

Thanks for taking the time to read my story. If you’re ready to reach your next level – if you’re ready to discover your PERSONAL GREATNESS – click below and


You know it’s there, another level you haven’t reached yet.
And you’re ready to get over that hump,
you just haven’t found the answers you’re looking for.

It’s time to change that.


Once in a while you might meet someone and think, ‘hey, this guy really understands me.’

I’m overwhelmed by how many people have said this about me, especially the ones I work with.

Something I definitely understand is the feeling that you’ve got another gear – another level you haven’t reached yet – why it’s so important to do something about it, and the pain that comes from ignoring it.

Mediocrity may be fine for some people but it’s not for us. We’re not here to be “good enough”, we’re here to be great, and we should never apologize or shy away from it.

We’re looking for more confidence, purpose, power, and to be leaders, but until we start taking the steps we need to, we’ll keep feeling stuck, stressed, frustrated, and average. All the feelings that come with knowing you’re capable of more, but settling for less.

My job is to help you take those next steps. To bridge the gap between where you are and where you want to be. To help you discover your greatness, and never look back.

And I love what I do.

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The teams, groups, and people I work with are ready for real, sustainable results that will impact their entire lives. They’re ready to identify, reach for, and climb to that next level.

I’m based in Toronto but thanks to beauty of web conferencing, we can work together wherever you’re located.

If you have any questions about how we can work together, or what that could look like for you or your team/group, feel free to reach out. And if you’re interested in discovering your greatness, ask yourself what you’re waiting for.

Stop hitting the snooze button.

No more holding back, no more ‘what-ifs’.

It’s time to take action.

It’s time to discover your Greatness.




I love talking with people. I love speaking to groups. I love standing in front of a great audience and entertaining, educating, and inspiring them.
If you’re interested in me speaking at your next event, please contact me. Let me know a little something about your group/organization, the date(s) and format of your event, what you might like me to talk about, and we’ll get started.
Looking forward to hearing from you and working together to create something incredible.
– Cory






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